Our Story

Evolve with us

I started dreaming about salon ownership and fate led me to UES.

In 2016, I started to get a little restless and thought I was ready to leave the salon industry. I was salon booth renting and mildly successful, but not as successful as I could have been if I had had someone to call me to my greatness.

I started dreaming about salon ownership and fate led me to UES. I was offered the opportunity to buy the salon and jumped at the chance. 

Erin Jones, Owner
Urban Evolution Salon, Virginia Highland

Our Mission

We are committed to empowering people, through our unique brand and our ability to make others feel beautiful, to express themselves and leave our salon home feeling perfectly whole and complete.

We strive to enrich our community with love and kindness that spreads further than our walls. We love and support each other’s growth, no matter how painful. We are determined to impact our industry and live rich lives. We show up all in, as a team so we are able to educate, collaborate, give back to our community, and heal our earth. We touch hearts when we touch hair.

Core Values

“Vulnerability is not knowing victory or defeat, it’s understanding the necessity of both; it’s engaging. It’s being all in.”

Face First

We head into life unarmored and face first recognizing the necessity of failure. We allow ourselves to not have all the answers, backtrack, and learn from our mistakes. Recognizing that failure is part of greatness and when we stand up after face planting we rise up stronger every time.

All In

We come from an “all in” mentality. We show up looking the part, with humility, on time, prepared, and ready to engage with everyone in our path. We make other people feel seen, heard, important and cared for. We believe this is the clearest path to connection. We acknowledge that if we are not moving forward, we are moving backward. We live in abundance, choosing to acknowledge that our mindset is the only thing holding us back.

Grit & Grind

When the going gets rough we dig deep and work hard. We take all necessary action to operate at the top of our game. We are constant students as we know this is the way to mastery.

Open Heart, Strong Back

We choose courage over comfort. We choose what is right over what is fun, fast, or easy. We take personal responsibility for our energy, emotions, attitudes and behaviors, knowing our strong backs ultimately lead to our success. We are open-hearted and receive loving feedback and are willing to love others enough to give honest feedback. Clear is kind!

Extreme Ownership

We share every responsibility, coming together for the greater good. We are stronger together than we are alone, and we show respect and gratitude for each other. We take personal responsibility for the action and discipline required to become the best possible versions of ourselves.

We are here to love & be loved (INCLUDING OURSELVES!!).
We are responsible for our own energy.
Create magic through grace.
Life will continue to happen, how are you showing up for it?
Erin Jones
Salon Owner
Our Evolution